Seedly Code Of Ethics

We take our Seedly code of ethics very seriously. Especially since we strive to provide a community that is accurate, fair, transparent, and in line with our mission to help Singaporeans and people living in Singapore make smarter financial decisions.

To accomplish this, we want to be clear and open about our community and aim to provide a public record of sponsors, partners, outcomes, as well as a range of views and ideas expressed.

Investments & Funding

• Launched in early 2016
• Received early pre-seed funding from NUS Enterprise, DBS HotSpot, and East Ventures
• Acquired by the ShopBack group for an undisclosed sum in 2018
• Operated as a wholly-owned subsidiary till late 2020
• Acquired by Hyphen Group in 2020

How We Make Money 

As a platform and community, we want to help you make smarter financial decisions. While we strive to provide a wide range of options, our site does not include information about every financial product or service that may be available to you.

We are paid by providing advertising services and may earn a referral commission for links on our site. However, we never allow partners or sponsors to dictate our content. And will always determine any reviews, rankings or ratings independent of outside interests and arrangements.

Here’re some ways which we make money:

• Advertising – Banner ads.
• Business – SeedlyBusiness account products and verified business profiles.
• Event – SeedlyFest sponsors and ticket sales.
• Media – Branded SeedlyReads content created in conjunction with Singapore ministries as well as governmental units, statutory boards, departments, and agencies.
• Media – Branded content created in conjunction with SeedlyFest sponsors.

SeedlyReads: Our Editorial Standards

At SeedlyReads, our goal is clear, precise, literate prose that effectively conveys information to our readers.

Those readers should not be misled by error, baited with half-truths, or annoyed by jargon. Even though the subject of personal finance is serious and we go about it seriously, our readers should be entertained — when possible — while learning about the intricacies of such a tedious subject. The best way to learn is if readers find our content relevant and our writing memorable.

We are impartial and seek to reflect the views and experiences of our readers. By focusing on providing value to our readers, our content as a whole should include breadth and diversity of opinion to help readers make smarter financial decisions. While we should provide a balanced view where possible, our editorial standards do not require absolute neutrality on every issue. 

We are independent of outside interests and arrangements that could compromise our editorial integrity.

Disclaimer

Nothing in this blog and/or article constitutes investment advice or any recommendation that any security, portfolio of securities, investment product, transaction or investment strategy is suitable for any specific person. This material does not take into account your personal circumstances, your financial situation, or your goals and objectives, all of which are unique to you, so any opinions or information contained on this blog and/or article are just that – an opinion or information. Readers must make an independent decision regarding an investment(s) or strategy mentioned on this blog and/or article or elsewhere on https://seedly.sg/ and should consider whether it is suitable for their particular circumstances. We strongly consider seeking advice from your own financial or investment adviser before taking any action. Seedly does not make any representation or warranty as to the accuracy, completeness or correctness of the information set out in this blog and/or article.

SeedlyTV Webinars, Workshops, And Meetups

Occasionally, we will run SeedlyTV webinars, workshops, and meetups to educate our community on personal finance-related topics and matters.

These may be sponsored or partnered in nature and we will disclose such details in the lead up and during the event. 

SeedlyFest: Seedly Personal Finance Festival

Every year, we aim to hold a massive consumer event, which features the best speakers and companies in the finance space. The event is also a showcase of their products and solutions to thousands of people living in Singapore.

The featured speakers and their content are curated, vetted, and adapted by the Seedly team to ensure that value and knowledge are prioritised above product sale.

All sponsors of the festival (including PLATINUM, GOLD, SILVER, and BRONZE sponsors) are made known in the lead up, during the event, and also through other means e.g. a SeedlyReads article, which curates partner and sponsor-specific promotions.